The business world has an insatiable appetite for data. Data and evidence drive every decision and plan that is made, and the volume of data—structured and unstructured—feeding into every organization continues to grow year over year.
However, there is another resource, arguably almost as powerful deep within us. It is one that every person possesses, yet few choose to listen to it. It is intuition. Intuition is the sensation you get—a shiver, a tingle—when something feels right. And it is the trusted advisor that warns you when something feels wrong.
Despite its power, few leaders tap into their intuition and they rely almost exclusively on data. However, facts and statistics are limited. They are compiled by humans, but they don’t reflect the human experience.
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